ABOUT THE FARM
Fazenda Santa Rosa is located in the city of Berizal in the Jequitinhonha Valley in the Chapada de Minas region. Jequitinhonha Valley is full of waterfalls, caves, coffee and eucalyptus plantations, and cattle ranches. In the past, gold and diamonds from nearby mines flowed through the valley.
Antonio Jose Felix Rosa began the Felix Santa Rosa project in 2002 when he, his wife and two children bought the land during a visit to the north of the Minas Gerais state. During a previous visit to the region, Jose Felix saw the land and it was love at first sight.
There was no local structure, roads, or electricity. Jose Felix made many early investments to provide an ecologically sound and socially just enterprise. The goal is to make Santa Rosa farm a model farm in the region. The exact location of the farm was chosen based on factors including the number of solar hours, elevation, and low incidence of diseases, which reduces the use of pesticides.