Achieving the perfect roast starts with tasting. The ability to not only evaluate the current roast, but also to detect the potential of future roasts. Dynamic flavor is not inherent in green coffee – it’s latent. With that in mind, we create individual roast profiles for each coffee to maximize varietal expression. We believe in highlighting a coffees dynamic complexity by roasting it just far enough past the first crack to impart the perfect amount of sweetness and body to achieve a wonderfully balanced brew. We avoid any caustic flavors associated with venturing into the second crack and beyond. The bottom line: we don’t buy, roast, or sell coffee we’re not totally bananas about.