STORY
Legend has it that a goatherd named Kaldi was tending his flock in the hills of Ethiopia when he noticed something strange. His goats were unusually energetic after eating the bright red cherries from a particular tree. Kaldi was curious, so he tried the fruit himself and began to feel the same vibrant spark.
He decided to bring the cherries to his local monastery, but the monks were suspicious. They called them the devil’s work and threw them into the fire. As they burned, an intoxicating aroma arose from the embers. They were intrigued, so they raked the seeds from the fire and brewed them into a tea, and coffee was born.
The story of Kaldi and his goats is likely folklore, but we can trace coffee’s roots to Ethiopia as early as the 9th century. From there, it traveled to the Sufi monks of Yemen. By the 1600s, coffee had reached Europe, and from there it spread across the globe, becoming the phenomenon it is today.
origin
The coffee plant, Coffea, is an evergreen shrub that grows equatorially between the tropics. It produces fragrant white flowers and fruit known as cherries, which ripen into vibrant reds, yellows, oranges, or purples. Each cherry typically contains two seeds, though the Peaberry mutation results in a single seed. The two primary species are Arabica and Robusta, with Arabica prized for its sweeter, more complex flavor. Arabica plants typically grow at 800–2400 meters above sea level, where cooler temperatures and slower maturation enhance sugar development and acidity. Every cherry is handpicked to ensure peak ripeness and optimal flavor potential.
ELEVATION
Elevation has a significant impact on coffee's flavor development. Lower-grown coffees experience warmer temperatures and faster cherry maturation, resulting in less complexity and smooth, sweet flavors. Medium-grown coffees benefit from moderate conditions, producing balanced flavor with even sweetness and body. High-grown coffees develop slowly due to cooler temperatures and lower oxygen levels, allowing for more sugar accumulation, enhanced acidity, and dynamic, complex flavors.
Variety
Variety is a botanical rank below species that describes naturally occurring, genetically distinct populations within a plant species. In coffee, Coffea arabica has many varieties that evolved through mutation, isolation, and environmental adaptation, often referred to as landraces when tied to a specific region. Cultivars (cultivated varieties) are developed by humans through breeding methods to stabilize desirable traits, including yield, cup quality, plant structure, and resistance to pests, diseases, or climate stress. Modern breeding often blends genetics from multiple coffee species to improve resilience while preserving, or even enhancing, flavor potential.
COFFEE CHERRY
The coffee cherry is a multi-layered fruit. Each part contributes to coffee's flavor. The outer skin (exocarp) protects the fruit. The pulp and mucilage (mesocarp) store sugars and fermentation substrates that influence sweetness, acidity, and aroma during processing. Beneath that, the parchment layer (endocarp) shields the seed, and the silverskin (epidermis) adheres to the seed until it is shed as chaff during roasting. The seed itself (endosperm) is what we roast to make coffee.
Process
Coffee processing is the post-harvest journey coffee cherries take as they’re processed into green coffee ready for roasting. Arabica cherries are handpicked and brought to a mill, where careful handling preserves the beans' integrity. From there, cherries follow one of four main processing paths: washed, natural, hybrid, or experimental, with each driving specific biochemical transformations that influence sugar concentration, acidity, and flavor compounds, which ultimately shape sweetness, acidity, body, and cup complexity.
Fermentation
Fermentation is a post-harvest biochemical process in which naturally occurring microbes (yeasts and bacteria) metabolize the mucilage layer surrounding the coffee seed. This can occur in tanks of water, on raised beds, or under controlled anaerobic conditions. During this process, microbes convert sugars, acids, and other precursors into new flavor-active compounds, enhancing sweetness, clarity, and overall flavor complexity. By carefully controlling time, temperature, and oxygen exposure, producers can guide fermentation to accentuate desirable sensory characteristics.
POST PROCESS
Drying, sorting, and grading specialty coffee is a multi-stage, highly controlled process designed to remove defects, identify standout lots, and ensure consistency. Through a combination of precise drying protocols, density and size-based sorting, optical and color sorting, and rigorous cupping, coffees must meet exacting standards of the specialty tier and beyond. Each stage influences moisture content, bean uniformity, and flavor potential, ensuring that only coffees with optimal structural integrity and sensory clarity reach our door.
Decaf
Decaffeinated coffee is regular coffee that has had at least 97% of its caffeine removed. A typical cup of decaf coffee contains about 2–5 mg of caffeine, compared to the roughly 80–120 mg found in a standard cup of regular caffeinated coffee. There are several methods for removing caffeine, but we focus on two that best preserve flavor integrity: the Ethyl Acetate (EA) Sugarcane process and the Swiss Water process. Both rely on selective solubility and diffusion to remove caffeine while preserving most of the coffee’s flavor compounds.
SOURCING
We cultivate long-term partnerships with producers who share our fixation on exceptional coffee. We source seasonally, so we roast coffees when their sweetness, acidity, and flavor are at their most expressive. We cup dozens of samples before selecting a coffee. We evaluate flavor, structure, balance, and consistency to ensure our standards are met. We pay premium prices for coffees that demonstrate standout sensory performance and processing precision. This model celebrates the producer's excellence and maintains integrity year after year, from the farm to your cup.
ROASTING
We source the world’s most awesome coffees and craft precise roast profiles that unlock each coffee's maximum potential. We emphasize a coffee's inherent sweetness and distinct varietal character. Roasting coffee isn’t just a process; it’s a passion, rooted in data, sensory analysis, and constant iteration. We cup relentlessly, track multiple data points, and refine obsessively, while continuing to develop our understanding of heat, time, and development in the pursuit of the perfect cup.
BREWING
We compare coffee to chocolate and wine, but coffee is unique in one critical way: the quality of the final cup is directly influenced by the person brewing it. Extraction is the last variable in a long chain of controlled inputs, and small changes in grind size, water chemistry, temperature, ratio, and contact time can dramatically shift flavor and clarity. We made some brew guides to help you control the variables, improve extraction, and get the best possible yield from your coffee. We feel confident that armed with these and the info on our pro tips page, you’ll be dialed in and on the way to coffee nirvana.
