Roasted our first batch in the spring of 2010. It quickly became clear we needed a shorter name. Luckily, the acronym PERC worked great. It was me, a roaster, and some tunes cranked up real loud. I started slinging bags at the farmers' market and brewing at events around town. When I hooked up with a handful of wholesale accounts, I hired our first two employees, my parents.

We needed a team. So I partnered with a trio of fantastic humans, Alan Fischer, Amber Foreman, and Taylor Kimball. We came together like a coffee Voltron to take things to the next level. We moved into a larger production facility with added capacity, a cupping lab, and a training space. We started opening retail shops to engage with the community. We also added our Atlanta HQ with offices, training space, and an interpretive dance studio, ok, not that last part :)

We have big plans for the future. But no matter what's in store, we'll always be down-to-earth coffee people excited to share good times and awesome coffee with everyone we meet.

Thanks for checking us out.
Y'all are the best!
- philip brown