Our mission

Our mission is to share good times and awesome coffee with you at every step of your coffee journey. We source the world's most colorful coffees and roast them with love. We maximize coffee's natural sweetness and varietal character by crafting the perfect profile for each coffee. We're super excited about these coffees and are over the moon to share them with you!

OUR VALUES

Passion

Passion drives everything we do. It fuels us to work harder, stay dialed in, and go out and share these awesome coffees with everyone we can.

Excellence

We are on the relentless pursuit of excellence. We give our best effort in everything we do, and work hard to do even better the next time.

Hospitality

We welcome everyone with a heaping helping of hospitality. Wherever you are on you're craft coffee journey, we want to party with you!

FUN

Dynamite coffee is a total blast. It fuels our mission, sparks our creativity, stokes our curiosity, and makes every day way more awesome.

our origin

Panther's Eye Roasting Company

Started in 2010, and it was clear we needed a shorter name. Luckily, the acronym PERC stuck. Back then, it was just me, a 12-kilo roaster, and a stereo cranked to 11. I’d roast some coffee, hop on my bike, and ride around town handing out bags to anyone willing to try. After hooking up with a handful of wholesale accounts, I hired my first two employees—my mom and dad.

DREAM TEAM

As we continued to grow, I knew we needed a team, so I partnered with Alan Fischer, Amber Foreman, Taylor Kimball, and Andrew Kapral. We came together like Voltron, united by a shared mission and values, ready to take things to the next level. Our next big move was opening retail shops, starting in my hometown of Atlanta. We designed our spaces to be bright and full of good vibes, with fantastic crews dedicated to making world-class coffee approachable and fun.

The Future

We’ve come a long way from blasting music and roasting through the night. These days, we’re a diverse and passionate crew of creatives united by a shared mission and values. The future is bright, and we’ve got big plans, but no matter what’s ahead, we’ll always be down-to-earth coffee people—excited to share good times and awesome coffee with everyone we meet.
Thanks y'all—Philip 🥰

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