PANTHER’S EYE ROASTING COMPANY

roasted our first batch in Savannah, GA, in 2010. It became clear we needed a shorter name. Luckily, the acronym PERC worked great. Back then, It was me, a coffee roaster, and a stereo cranked up loud. I started slinging bags at the farmers' market and brewing at events around town. As things began to heat up, I hired our first two employees, my mom and dad.

As the business gained momentum, we needed to expand. So we moved into a big warehouse and added a larger roaster. We had space for production, coffee storage, offices, and a training lab. We also opened PERCSHOP, a retail shop where we could serve coffee, hold public cuppings, and engage with the community. We were almost ready to blast off, but we needed a team.

I joined forces with four fantastic folks: Alan Fischer, Amber Foreman, Taylor Kimball, and Andrew Kapral. We came together like a coffee Voltron to take things to the next level. We started by clarifying our mission and values, and used them to inform every aspect of the brand, ensuring we had a solid foundation for the future.

We decided to open retail shops, starting in my hometown of Atlanta. We designed our spaces to be bright and welcoming with well-trained coffee pros focused on genuine hospitality. Our goal was to make mind-blowing coffee approachable and fun for folks at every skill level.

We have big plans for the future, but whatever may be in store, we'll always be a bunch of down-to-earth coffee people excited to share good times and awesome coffee.

Thanks heaps for checking us out.
- philip brown

MISSION & VALUES

Our mission is to share good times and awesome coffee
with people at every step of their coffee journey.

  • EXCELLENCE

    We do our best and next time we do even better.

  • PASSION

    We wake up every day ready to run through walls.

  • FUN

    We have a blast getting to play with dynamite coffee.

  • HOSPITALITY

    We absolutely love getting to make people's days.

  • INCLUSIVITY

    Everyone is invited. You are welcome and valued.

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