roasted our first batch in Savannah, GA, in 2010. It quickly became clear we needed a shorter name. Luckily, the acronym PERC worked. Back then, It was me, a coffee roaster, and a stereo cranked up loud. I started slinging bags at the farmers' market and brewing at events around town and I was able to partner with a handfull of wholesale accounts. Things were starting to take off, so I hired our first two employees, my mom and dad.

As the business grew, we needed space. We moved to a cool old warehouse and dropped in a larger roaster. The new spot had room for production, storage, offices, and a training lab. We also opened a retail shop where we could serve coffee, hold cuppings, and engage with folks. We were ready to blast off, but we needed a team.

I joined forces with Alan Fischer, Amber Foreman, Taylor Kimball, and Andrew Kapral. We came together like a coffee Voltron to take things to the next level. We clarified our mission and values. We used them to hone all aspects of the brand and inform decision-making, ensuring we have a solid foundation to take us into the future.

We started by opening retail shops in my hometown of Atlanta. We designed our spaces to be welcoming and bright, with amazing baristas focused on making world-class coffee approachable and fun. Nowadays, we're six shops deep and a hundred perc-people strong, all working to share our mission and let our values guide us.

We've grown a lot from when it was just me burning the midnight oil roasting like a madman. We are now many with big plans for the future. Whatever's in store, we'll always be a bunch of down-to-earth coffee folks excited to share good times and awesome coffee with everyone we meet.

Thanks for checking us out.
- philip brown