Jonathan Newton is the face behind Summit Run Co. He builds the GA running community through athlete coaching, training camps, events, and group runs. Jonathan found the running community years ago, and now he seeks ways to help bring that connection to others. He often races on the road, but his happy place is on the trails in rugged North Georgia. When he's not running, you can catch him drinking coffee from PERC and feasting on waffles smothered in maple syrup.

Ben Delaney has been a cycling journalist since 2000, covering races, gear, and people worldwide. Coffee! What bike rider doesn't love good coffee? Perc makes *great* coffee, and I am happy to work with a company that delivers a range of high-quality roasts with a sense of humor. When I'm on the road for events, I use an Aeropress and a portable grinder. At home, my wife and I start every morning with an Americano and a double espresso. We love the Juggernaut!

Abi Robins is an author, teacher, and coach who found their career in helping people change their lives. They are the founder of Queer Gravel, an organization with a mission to increase trans and queer participation in gravel cycling by creating spaces where trans, nonbinary, and gender-expansive people are centered, celebrated, and cared for. They work to not only help queer and trans folks overcome the barriers to cycling but to remove the barriers altogether.

Wade is a die-hard practitioner of ashtanga yoga and combines his yoga practice with strength training, testing mobility limits and fueling the workload with PERC coffee. Rituals matter, and every day for the last 12+ years has started with coffee and yoga practice. Based in Virginia, Wade teaches ashtanga yoga around the world - and somehow keeps finding himself teaching in places with good local coffee and community.

A 2X Olympian, she represented Team USA in Weightlifting at the 2020 and 2024 Olympic Games. Jourdan holds a bachelor's in nutrition and dietetics from the University of Northern Colorado and is pursuing her master's in sports nutrition. Jourdan founded Herathlete, a brand committed to supporting female athletes through education and community. When Jourdan's not studying or lifting weights, she loves to spend time at PERC, the library, and the rock climbing gym in ATL.

Robin Carpenter is a professional road racing cyclist based out of the Boston, MA area. Growing up in Philadelphia, he has ridden and raced on the road for almost 20 years and has won professional races throughout the U.S. and Europe including stages of the Tour of Utah, Colorado, and Britain. He’s never left for a racing trip without his Aeropress, scale, hand grinder, and collapsible kettle. Robin enjoys building furniture and woodworking when he’s not traveling for races or training at home.

Mary Ashley Krogh (MAK) and Owen Chikazawa are a wife-and-husband team. They met in 2008 at Savannah College of Art and Design. MAK & Owen have been living and working from the road since April 2016. They're designers, illustrators, animators, and photographers, and their mobile lives drive their work. MAK & Owen produce a video series called Bound for Nowhere that examines the personal development that comes from travel and a life spent in the outdoors.

I’ve loved to read since childhood. I like LOTS of different genres, but I currently tend to read fantasy and romance the most. My FAVORITE book of all time is Outlander, the series CONSUMED my life when I first read it. I read really fast, and my record for books completed in a year is 203. I almost exclusively read on my Kindle. I also read the occasional audiobook, but my physical books are my “trophies.”

Elliott only works with companies he stands behind 100%. He runs a small operation. It started with just him racing under the Baring Performance banner and has evolved into a team. Most of the Baring Performance riders are local to Atlanta. Elliott was introduced to PERC about two years ago. Since then, PERC is his go-to coffee of choice. He loves to make espresso when he's at home and takes PERC instant with him when traveling.

Todd is a CrossFit Level 4 Trainer, owner of DRīV Fitness, and a CrossFit HQ Seminar Staff member in St. Augustine, Florida. He leads coach development for Best Hour of Their Day, where he helps coaches improve their craft through innovative programs, workshops, and podcasts. A passionate artist working with spray paint, stencils, and tape, Todd’s creativity is inspired by his travels. Todd also hosts a podcast, The Funky Fresh Coffee Club, where he explores the world of coffee and bridges the gap between enthusiasts and newcomers.

Ian Boswell is a former professional cyclist known for his successful road racing career with Team Sky and Katusha-Alpecin. After competing in prestigious races like the Tour de France and Vuelta a España, Ian shifted his focus to gravel racing, winning Unbound Gravel 200 in 2021. He lives in Vermont with his wife and two daughters. He is a coffee enthusiast and is thrilled to make PERC a part of his morning routine. Ian and his wife enjoy early morning back-country skiing, listening to folk Americana music, and cooking.

Patrick has twenty years of running experience and ten years coaching endurance athletes. Patrick runs professionally for HOKA, GU Energy Labs, and PERC. He's won, placed, or set records in events like the IAU 100k world championship, the Comrades Marathon, Javelina Jundred, the USATF 100 mile Trail Championship, the Brazos Bend 100, the Ultravasan 90K, and the Yeti 100 Mile. He lives in Savannah, GA, with his wife, their two dogs, and two cats, and he starts his day with PERC.

Yuri Hauswald grew up in Petaluma, CA, where he spent most of his time looking for adventure. Yuri discovered mountain biking and became a two-time winner of the 24-Hours of Adrenaline and 9th place finisher at the 2006 24-Hour Solo World Championships. Yuri found Unbound Gravel and was all in. He won the race in 2015. He was inducted into the Gravel Cycling Hall of Fame in 2023. When he's not racing or working as Elite Athlete Manager for GU Energy Labs, he spends time adventuring with his wife, Vanessa, and their dog Angus.

Lauren De Crescenzo is a professional cyclist. She won the 2021 Unbound Gravel race and was runner-up in 2023. De Crescenzo rode in the team time trial at the 2015 UCI Road World Championships. Her college career included bronze medals in the 2018 USA Cycling National Championship Road Race and Individual omnium and gold in the 2019 Individual time trial. In 2020, she set the women's Everesting world record, ascending Hogpen Gap in Blairsville, Georgia.

Olivia is a long-time adventure enthusiast but became cycling-obsessed during lockdown in 2020. She's a cyclist, Physician Assistant, and unapologetic seeker of Type 2 fun. When Olivia's not diagnosing and treating patients or on the bike, you can find her on her second (or third) espresso of the day. Medicine and endurance cycling have led her to a deeper appreciation of coffee, and she's excited to partner with PERC.

Lotti Brinks is a professional trail runner living in Boise, ID. Originally from Germany, Lotti came to the States to study design and now operates a design consultancy with her husband. After running and cycling collegiately at SCAD where Lotti was introduced to PERC, she now has found her home in Idaho where she trains for Ultra/Trail races. Last year she won the Grindstone 100k, a Golden Ticket race, earning her way into the 2024 Western States 100. This season, Lotti won The Big Alta 50k and the Gorge Waterfalls 100k.

Yatika Starr Fields is from Tulsa, Oklahoma, and is a member of the Osage, Cherokee, and Mvskoke Nations. He is a runner, cyclist, and painter. He works with institutions and Museums around the world to create a continuous dialogue to help broaden the views of Contemporary Native art today. Yatika has run in the Ouray 100, Western States 100, and UTMB. He has also competed in the Midsouth 100 gravel bike race. He's currently training for High Lonesome 100 and preparing for exhibitions planned for the fall with his paintings.

Project Echelon is a UCI Continental Professional Cycling Team that educates, equips, and empowers veterans and their communities through physical activity and self-discovery. As an organization, Project Echelon removes the barriers to healing by fostering relationships between veterans, their communities, and professional athletes through mentorship, structure, and the promotion of long-term health and well-being ​through endurance sports.

As you can see from some of our other Ambassadors, athletes love (and need) coffee. Their love of coffee leads to them trying a lot of it, which leads to them knowing where to find the good stuff. PERC started in Savannah. Back then, it was Philip with a coffee roaster, a bike, and a dream. So, we were thrilled when the opportunity to support the SCAD cycling team arose. Many SCAD team members and other cyclists already started their days at PERC.

Sierra holds a Master's degree in exercise physiology and applies her knowledge as an elite cyclist, coach, and data analyst. She grew up in Knoxville, TN, riding mountain bikes with her family. She rode in cool places - Moab, Crested Butte, and Brevard. She won the Queen of Pisgah in 2023 after a year on the USA MTB Devo team. She currently races for Team Winston-Salem and has completed the Redlands Stage Race, Unbound 200, and Pro Road Nationals. Sierra has bikepacked the West Fjords loop in Iceland with her mom and relies on PERC's instant coffee in all her cycling endeavors!

Jason Green is an unprofessional ultrarunner who’s completed over 150 trail ultras, from 50Ks to 100 milers. He splits his time between Appalachian hollers and the volcanoes of Washington state, blurring the line between trail running and mountaineering—minus the tent (he’s allergic). Jason founded Yeti Trail Runners, an off-center trail cult that hosts races from Virginia to Washington and welcomes every runner with open arms. He’s also a dedicated zine collector—if you make one, send it his way. Jason wakes up every day with PERC.

A former pro mountain bike racer turned run junkie and current graduate student in atmospheric chemistry, Abby lives for data, miles, and that first morning buzz (powered by that morning cappuccino). Coffee isn’t just fuel—it’s her second hobby, and PERC’s delicious beans are her go-to. Inspired by PERC’s commitment to authenticity and inclusivity, she’s thrilled to be an ambassador for a company that brings people together through flavor, creativity, and community.