• Lauren De Crescenzo

    Lauren De Crescenzo is a professional cyclist. She won the 2021 Unbound Gravel race and was runner-up in 2023. De Crescenzo rode in the women's team time trial at the 2015 UCI Road World Championships. Her college career included bronze medals in the 2018 USA Cycling Collegiate National Championship Road Race and Individual omnium and gold in the 2019 Individual time trial. In 2020, she set the women's Everesting world record, ascending Hogpen Gap in Blairsville, Georgia.

  • Elliott Baring

    Elliott only work with companies he stands behind 100%. He runs a small operation. It started with just him racing under the Baring Performance banner. Now it has evolved into a team. Most of the Baring Performance riders are local to Atlanta. Elliott lives in Newnan, GA and was introduced to PERC about two years ago when he was living closer to the city. Since then, PERC is his go-to coffee of choice. He loves to make espresso when he's at home and takes PERC instant with him when traveling.

  • Ben Delaney

    Ben Delaney has been a cycling journalist since 2000, covering races, gear, and people worldwide. He's worn various editorial hats, from reporter to editor-in-chief to editorial director, at outlets like VeloNews, Cyclingnews, BikeRadar, Cyclingtips, Cycling Weekly, and Cyclist. He works in global marketing at Specialized Bikes. He has a YouTube channel that focuses on testing bikes and gear and interviews. He's the content director at FasCat Coaching, where he hosts a podcast

  • Project Echelon Racing

    Project Echelon is a UCI Continental Professional Cycling Team
    that educates, equips, and empowers veterans and their communities through physical activity and self-discovery. As an organization, Project Echelon removes the barriers to healing by fostering relationships between veterans, their communities, and professional athletes through mentorship, structure, and the promotion of long-term health and well-being ​through endurance sports.

  • SCAD Cycling Team

    As you can see from some of our other Ambassadors, athletes love (and need) coffee. Their love of coffee leads to them trying a lot of it, which leads to them knowing where to find the good stuff. PERC started in Savannah. Back then, it was Philip with a coffee roaster, a bike, and a dream. So, we were thrilled when the opportunity to support the SCAD cycling team arose. Many SCAD team members and other cyclists already started their days at PERC. So it was a no-brainer. Go Bees!

  • The Paceline Project

    The Paceline Project builds on the concept of riding in a paceline formation where a group of cyclists share in the work. They take turns at the front of the group, setting the pace while the other riders enjoy the draft. They rotate riders to the front to pick up the work. The teamwork of a paceline allows the entire group to go faster and farther than if they were riding alone. The team's mission is "we are better together, inclusiveness, and helping others go faster and farther on and off the bike."

  • Jordan Fischer

    I’ve loved to read since childhood. I like LOTS of different genres, but I currently tend to read fantasy and romance the most. My FAVORITE book of all time is Outlander, the series CONSUMED my life when I first read it. I read really fast, and my record for books completed in a year is 203. I almost exclusively read on my Kindle, I carry it around everywhere. I also read the occasional audiobook, but my physical books are my “trophies.”

  • Jessica Pekari

    Jessica Pekari grew up in Wapato, Washington, and is a Physical Education teacher in Colorado. She has participated in ultramarathons and other long-distance events, placing first amongst women at the Moab 240-mile ultramarathon in 2018 and the first place woman at the Franklins 200-mile ultramarathon in 2019, among other achievements. She served as a combat medic in the U.S. Army for four years.

  • Abi Robins

    Abi Robins is an author, teacher, and coach who found their career in helping people change their lives. They are the founder of Queer Gravel, an organization with a mission to increase trans and queer participation in gravel cycling by creating spaces where trans, nonbinary, and gender-expansive people are centered, celebrated, and cared for. They work to not only help queer and trans folks overcome the barriers to cycling but to remove the barriers altogether.

  • Lotti Brinks

    Lotti Brinks is a professional trail runner for Salomon living in Boise, ID. Originally from Germany, Lotti came to the States to study design and now operates a design consultancy with her husband. After running and cycling collegiately at SCAD where Lotti was introduced to PERC, she now has found her home in the mountains of Idaho where she trains for Ultra/Trail races. Last year she won the Grindstone 100k, a Golden Ticket race, earning her way into the 2024 Western States 100. This season, Lotti won The Big Alta 50k and the Gorge Waterfalls 100k.

  • Yuri Hauswald

    Yuri Hauswald grew up in Petaluma, CA, where he spent most of his time looking for adventure. Yuri discovered mountain biking and became a two-time winner of the 24-Hours of Adrenaline and 9th place finisher at the 2006 24-Hour Solo World Championships. Yuri discovered Unbound Gravel and was all in. He won the race in 2015. Yuri was inducted into the Gravel Cycling Hall of Fame in 2023. When he's not racing for Giant Bicycles or working as Elite Athlete Manager for GU Energy Labs, he spends time adventuring with his wife, Vanessa, and their dog Angus.

  • Yatika Starr Fields

    Yatika Starr Fields is from Tulsa, Oklahoma, and is a member of the Osage, Cherokee, and Mvskoke Nations. He is a runner, cyclist, and painter. He works with institutions and Museums around the world to create a continuous dialogue to help broaden the views of Contemporary Native art today. Yatika has run in the Ouray 100, Western States 100, and UTMB. He has also competed in the Midsouth 100 gravel bike race. He's currently training for High Lonesome 100 and preparing for exhibitions planned for the fall with his paintings.

  • Jonathan Newton

    Jonathan Newton is the face behind Summit Run Co. He builds the GA running community through athlete coaching, training camps, events, and group runs. Jonathan found the running community years ago, and now he seeks ways to help bring that connection to others. He often races on the road, but his happy place is on the trails with friends in rugged North Georgia. When he's not running, you can catch him drinking a wild coffee from PERC and feasting on waffles smothered in maple syrup.

  • Patrick Reagan

    Patrick has twenty years of running experience and ten years coaching endurance athletes. Patrick runs professionally for HOKA, GU Energy Labs, and PERC. He's won, placed, or set records in events like the IAU 100k world championship, the Comrades Marathon, Javelina Jundred, the USATF 100 mile Trail Championship, the Brazos Bend 100, the Ultravasan 90K, and the Yeti 100 Mile. He lives in Savannah, GA, with his wife, their two dogs, and two cats, and he starts each day with a cup of PERC.