Creating the perfect coffee bag is no simple task. First and foremost, the bag should look awesome. We want it to be fun and inviting, with no whiff of snobbery. We also want an inclusive system that speaks to everyone from coffee pros to the craft-coffee curious.

We started by creating categories for folks with different vibes. The vibes are: wild, balanced, and mild. Next, we assigned colors, icons, and illustrations to each vibe. The wild bags are pink, with a rock finger icon and a panther. The balanced bags are yellow, with a peace sign icon and a peach. Finally, the mild bags are blue, with a thumbs-up icon and a mellow octopus.


    The coffees in the pink bags are for folks who walk on the wild side. They're wild and fun with flavors that remind us of citrus, red fruit, or floral notes.


    The coffees in the yellow bags are for folks who crave harmony. They're balanced and sweet with flavors that remind us of nuts, honey, or spice.


    The coffees in the blue bags are for folks who want a solid cup. They're mild and smooth, with flavors that remind us of mixed nuts, caramel, or cocoa.

We want to get give these beautiful coffees the spotlight they deserve. So we made the sides of the bag see-through. This way, folks can get a sense of the roast profile. Finally, each bag has a unique pattern with the words "stay wild, be balanced, and get mild" that further communicates the vibe.

Each bag gets a label with details about the coffee inside. The labels contain a vibe icon, the country of origin, the farm name, the processing method, and flavor descriptors to describe how the coffee tastes. Lastly, we include a QR code on the bottom of the bag that takes you to our website, where we have all the nerdy info you need.

We're super proud of what we've come up with. This process has been challenging and fun, and we are over the moon to share it with the world. Stay awesome y'all!