Hi, I'm Philip Brown. I spent years playing in a band and needed a job when I wasn’t on tour, so I started working at a local coffee roasting company.

I drank a lot of coffee on the road, and the lighter West Coast roasts caught my attention. Back home, I experimented with profiles like a mad scientist. I wanted the expressive character of lighter roasts, but with a rounded sweetness I found missing.

In 2010, (with some encouragement from my wife) I packed up my fam and moved to Savannah to start my own company. I called the company Panther’s Eye Roasting Company, a nod to my musical side project, but after a few strange looks, I decided to shorten it. Luckily, the acronym PERC worked.

In the early days, it was me, a roaster, and a stereo cranked up to eleven. I’d roast coffee, toss it in a backpack, and bike around town handing out bags. I started selling at the farmers' market and got a few wholesale accounts. Things were heating up, so I hired my first two employees: my mom and dad.