ORIGIN STORY

Legend has it that a goatherd in the hills of Ethiopia named Kaldi noticed his goats would dance around after eating the fruit from his trees. Curious, he tried the cherries himself and felt the same spark. He brought the mysterious fruit to a nearby monastery. The monks tossed the cherries into the fire, calling them the devil's work. As the beans roasted, a heavenly aroma filled the air, so the monks raked the seeds from the embers and brewed them into what we now know as coffee.

The story of Kaldi and his goats may be folklore, but we can trace coffee's roots back to Ethiopia in 900 AD. It later spread across the Arabian Peninsula to the Sufi monks of Yemen around 1100. By the 1600s, coffee had reached Europe and, from there, spread to the rest of the world. Coffee houses became the center of social life, where people would share ideas, debate, and sip this tasty brew we all know and love.

THE PLANT

The coffee plant is part of the genus Coffea. It's an evergreen shrub that grows equatorially between the tropics. It produces fragrant white flowers and fruit we call cherries. The cherries ripen into brilliant reds, yellows, oranges, or purples. Inside each cherry are two seeds, except for the Peaberry, a mutation resulting in a single seed. The two main species are Arabica and Robusta. We typically focus on Arabica for its sweeter and more complex flavors. Arabica plants grow 600-2400 meters above sea level and each cherry is harvested by hand.

ELEVATION

Elevation plays a big role in shaping the flavor of coffee. Lower-grown coffees tend to be smooth and mellow, with earthy or nutty flavors. Medium-grown coffees are balanced and sweet, while high-grown coffees are complex, with dynamic flavors.
Temperature
Cooler weather causes coffee plants to mature slowly, allowing complex flavors to develop.
Terrain
The rough terrain allows drainage reducing water in the fruit and yielding denser beans.
Bean Denisty
Denser beans have complex flavors that can withstand the harsh roasting process.
Disease Resistance
Cool temperatures and low humidity make coffee resistant to pests and diseases.

Variety

Variety is a botanical term in the taxonomic hierarchy just below species. There are many plant varieties in the Arabica species. Varieties grow naturally, while cultivars are created through agricultural techniques. Recently, breeders have developed new cultivars less susceptible to weather, pests, disease, and even some with lower levels of caffeine.

Typica

The oldest variety. Known for excellent flavor, intense sweetness, and balance.

Bourbon

A Typica mutation with a higher yield. Known for sweetness and complexity.

Gesha

A rare Ethiopian variety with expressive flavors, delicate citrus, and elegant florals.

Landrace

A general term for indigenous Heirloom Ethiopian varieties that evolved naturally.

SL28/34

Kenyan cultivars bred by Scott Labs. Known for a sturdy body and acidity.

Catuai

Bred for disease resistance. It's known for its versatility and smooth flavor.

Pink Bourbon

An Ethiopian Landrace grown in Colombia. It's known for its bright florals.

Sudan Rume

A rare Ethiopian Landrace from Sudan. Known for being sweet and complex.

Castillo

Developed to resist leaf rust. Its small trees are easy to harvest and have a balanced flavor.

Wush Wush

An Ethiopian heirloom known for its fruit notes and candy sweetness

Caturra

A mutation of Bourbon from Brazil with high yield. Known for being sweet and balanced.

Pacamara

A Pacas and Maragogipe hybrid known for its large beans and a floral, sturdy flavor.

Sidra

Either a Typica and Bourbon cross or an Ethiopia Landrace that's vibrant and fruity.

Chiroso

A Colombian cultivar with long beans. It's known for being bright and floral

Java

A variety from Indonesia known for its long beans and being delicate and sweet.

COFFEE CHERRY

The coffee cherry is the fruit of the coffee plant. The anatomy of the coffee cherry consists of several layers: the skin (exocarp) is the outermost layer, followed by the pulp (mesocarp), the mucilage (mesocarp), the parchment (endocarp), the silverskin (epidermis), and finally the seed (endosperm). The skin, pulp, mucilage, and parchment are removed during processing, and the silverskin is shed during roasting and is referred to as chaff.

Process

Coffee processing is the journey coffee cherries go through, from a harvested fruit to green coffee ready to be roasted. All arabica coffee is handpicked and taken to a mill for processing. From there, there are four methods of processing: washed, natural, hybrid, and experimental. Each significantly impacts flavor, sweetness, body, and acidity.

Washed

CLEAN & BRIGHT

Skin and pulp are milled from the seeds before they're fermented and rinsed thoroughly to remove the sticky mucilage before drying.

Natural

FRUITY & SMOOTH

Coffee cherries are dried with the skin and fruit intact. After they're dried, the husk and parchment are removed from the coffee seed.

Hybrid

COMPLEX & SWEET

A process between the washed and natural methods, where varying amounts of the fruit are removed from the seed before they are dried.

Experimental

WILD & FUNKY

Many progressive producers are using innovative methods to process coffee that push the boundaries of flavor, texture, and cup profile.

Fermentation

Fermentation is a process where microbes (yeasts and bacteria) break down the mucilage layer surrounding the coffee seed after it's been harvested. This occurs post-harvest in tanks of water or on raised beds. Fermentation transforms flavor compounds, enhancing sweetness, clarity, and complexity of the flavor.

Anaerobic

Cherries ferment in oxygen-free tanks where microorganisms break down sugars.

Thermal Shock

Cherries undergoe temperature changes to kill microbes, reducing oxidization.

Co-ferment

Coffee cherries are fermented with fruits or juices to infuse and enhance flavor.

Maceration

Cherries ferment intracellularly in tanks, purged of oxygen using CO2.

Inoculation

Yeast is added during the fermentation process to enhance the coffee's flavor.

Lactic Process

The use of lactic acid bacteria to enhance coffee's creaminess and body.

Mosto

Liquid from past fermentations rife with bacteria that reduce fermentation time.

Koji Process

The coffee is treated with Koji fungus spores to enhance sweetness and body.

POST PROCESS

Drying, sorting, and grading specialty coffee is a multi-stage, highly intentional process that removes defects, identifies top lots, and ensures consistency. The combination of methodical drying, density, size, and color sorting, along with rigorous cupping, is what elevates coffees to the specialty tier.

Drying

Coffee is dried to 10-12% moisture on patios, raised beds, or mechanical dryers. 

Sorting

Coffee is sorted for color and density, and any stones and debris are removed.

Hulling

The process of removing the thin papery parchment layer from the green coffee.

Grading

Coffee is graded by size, density, defects, moisture content, and water activity.

Decaf Coffee

Decaf is regular coffee with at least 97% of its caffeine removed. While it isn’t completely caffeine-free, a cup of decaf usually contains 2-5 milligrams of caffeine rather than the 80–120 milligrams in regular coffee.
There are several processing methods for removing caffeine from coffee. We focus on two that do the best job preserving coffee's flavor: Ethyl Acetate or Sugarcane process, and the Swiss Water process.

Ethyl Acetate

The EA (sugarcane) process is where raw coffee is steamed to open its pores. It's then soaked in a water-ethyl acetate solution, which binds to caffeine molecules. The liquid is drained, and the process is repeated until the coffee is 99% caffeine-free.

Swiss Water

Raw coffee is soaked in hot water to extract caffeine and other compounds. The liquid is passed through carbon filters to remove caffeine. New raw coffee is then soaked in the caffeine-free liquid. This process is repeated until it is 99% caffeine-free.

SOURCING

We develop relationships with like minded producers who pursue exceptional coffee. We source seasonally, allowing us to roast the coffee at its peak potential. We taste dozens of samples before selecting lots and then pay premium prices to secure them. This model ensures quality from the farm to your cup.
COFFEE

ROASTING

We source the world's most colorful coffees and craft roast profiles to unlock their maximum potential by highlighting their natural sweetness and varietal character. Roasting awesome coffee isn't just a process; it's a passion. We're always in pursuit of perfection, constantly learning and improving our craft.
PRO TIPS

BREWING

We often draw parallels between coffee, chocolate, and wine. What sets coffee apart is that we all play a role in its supply chain. You can't just open the bag and enjoy it. To unlock its potential, you'll need a bit of know-how. That's why we created our handy brew guides. Armed with these and our pro-tips, you'll soon be on the path to coffee nirvana.
BREW GUIDES

TASTING

Scientists have identified over 900 compounds in coffee. So, there's a lot happening in your cup. That's why we created our vibe system. Wild coffees are pink, balanced yellow, and mild blue. We also include some flavors we taste in each coffee. We hope this helps you discover your perfect coffee!
THE VIBES